From a shared sketch to a physical object

Technology can lead to something you can actually touch. On October 20, 2026, Apple introduced its latest Designers of Tomorrow showcase in Paris, featuring Parafernalia. Designers Genki Matsumura and Sebastián Zorrilla work between Monterrey and Mexico City.

Their piece, MonoAmbiente 1, opens to reveal a table and seating for two. Rather than simply asking visitors to look, it creates a place to pause, talk and spend time together.

The tools are only part of the story

The studio uses iPhone and iPad Pro to exchange sketches and follow progress remotely. That digital collaboration produces a physical object for an exhibition built around the theme of presence.

You do not have to be a designer to recognise the underlying idea. A video call can help people agree on a plan, but it is not the same as the thing they want to make together. An app’s usefulness can also be judged by what it helps us do away from the screen.

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An exhibition, not a shopping announcement

This is an exhibition story, not a retail launch. The announcement documents a piece shown in Paris; it does not say the furniture is available to buy in Mexico or provide local prices and delivery details.

Our takeaway is to enjoy the design without turning it into a shopping list. Making room to spend time with someone is the more interesting idea, whatever brand of device helped the designers get there.

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